POLITICAL MARKETING IN THE UNITED STATES - JENNIFER LEES-MARSHMENT, BRIAN CONLEY, K

"Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Provide empirical examples as well as useful theoretical frameworks Include discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections"-- View Full Review...

Looking for everything about "Political Marketing In The United States"?, this epic by Jennifer Lees-Marshment, Brian Conley, Kenneth M. Cosgrove has shaped modern fantasy. Dive into our database to explore genre tags like Management, author details, and more.

Explore the legacy of Political Marketing In The United States by Jennifer Lees-Marshment, Brian Conley, Kenneth M. Cosgrove. A Management masterpiece that has shaped generations of readers. Our platform delivers accurate metadata, including author profiles, publishing milestones, subject tags, genre identifiers, and cover images — all preserved in a secure and accessible format.

Download On Payhip: POLITICAL MARKETING IN THE UNITED STATES PDF